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March 1, 2017
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When we think about our personal finances, we often spend instead of saving. Putting money into a retirement plan would yield several times its original value later on, but spending it on an indulgent purchase is so much more appealing right now.
With so many options to satisfy ourselves in the moment, it can be difficult to make the right long-term decisions. It is, after all, in our nature to do things that will provide the most immediate reward. This is wired into our DNA for basic survival. For decades, psychologists have described increases in the ability to delay gratification as a cornerstone of human development from childhood to adulthood.
But the reality is, our short-term self still wins and gets dessert, despite objections from our long-term self that wants a healthy body and long life. For example, when we asked more than 23,000 people about their purchasing habits, only 10 percent said they buy candy regularly. But when we asked the same group of people later in the survey if there was a bowl of candy sitting right in front of them if they would eat some, more than 70 percent admitted they would.
As long as we allow short-term desires to win, it will be difficult to effect long-term behavioral change. However, we learned from people with the highest levels of wellbeing that there is a simple solution to this problem: If we can find short-term incentives that are consistent with our long-term objectives, it is much easier to make the right decisions in the moment.
For example, we're more likely to skip a cheeseburger and fries not when we ponder the long-term risk of obesity or diabetes, but when we consider the short-term reality that devouring it will lead to a "high-fat hangover" that ruins the rest of the day. Or we might choose to exercise tomorrow morning because we know that just 20 minutes of activity can boost our mood for the next 12 hours.
When we can see an immediate payoff, we are more likely to change our behavior in the moment. This aligns our daily actions with our long-term interests.
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