Like many entrepreneurs, Stefanie Botelho needed a solution for a problem she faced: She was buying a lot of gifts for children, but it was tough to find something unique and special. For a college project, she built recommendation engine Fitzroy to solve that problem and later adapted it for retailers as an online wholesale marketplace. This week, Botelho joins Retail Gets Real to discuss her mission to "support different."

Fitzroy connects emerging, independent brands that want to grow with…