Abercrombie & Fitch has been on a steady decline. In November of last year, the retailer's shares plummeted 10%, completing 15 straight quarters of company-wide comparable sales decline. In February, the company's merchandising head, Fran Horowitz, was promoted to CEO, and tasked with reversing course. To do so. Horowitz will need to devise a strategy that leverages her past experience and redefines the culture of Abercrombie & Fitch. Moving in this direction requires instilling a…