Almost anyone who tries to lose weight will discover at some point the body's natural desire to resist further loss even with additional effort. This is called "hitting a plateau". There's nothing wrong with your weight loss program or your body. Instead, we've encountered a phenomenon called the "plateau effect". The plateau effect applies to every aspect of our lives because it's a natural law just like gravity. When additional effort to achieve more of the same result no longer works, the plateau effect is in play. Examples of the plateau effect include hitting a ceiling in your career growth, boredom in a relationship, slow growth of a business, burnout from overwork, the flattened price of a stock, and even a falling rock reaching its terminal velocity. Everything can plateau. The good news is that winning strategies exist that can help you overcome the plateau effect when it appears in different areas of your life. Your library and the internet have lots of information and identifying and overcoming it.