You are probably familiar with Nike shoes' motto "Just Do It," and "McDonald's "You Deserve a Break Today." You also have a brand motto. That's right - your reputation. What do you think it might be right now? Think about this: You either control this message or you let it emerge by default. A blind survey might tell you what is right now, but instead, decide what you want it to be. Your tools are your words and actions as you interact with others on the job. Every time you interact, what you do, say, and produce is an unwitting pitch of your brand. Gain control over this message. What would it take for your work style to communicate the brand you want to start sticking in people's minds?