Brainstorming is a technique for generating a solution to a problem by using a group of participants who offer any idea without hesitation or regard for its plausibility or likelihood of being effective. Even absurd ideas are not judged. No analysis is made until the end of the session, when all ideas are examined for the most ideal solution. Here's how to improve brainstorming: always record everyone's input, allow no discussion or interruptions during the brainstorming, and be provocative if your group is too sedate or serious. Strive to choose a group diverse in talent and background to produce the most imaginative ideas.