The high street used to be the main - or only - shopping destination. Now, we can shop from the comfort of our own homes, and can choose delivery options to fit around our lives. But it's important to realize that physical shops can still be a valuable part of the customer experience. 

The web is not just not where customers go to order products; it's also a crucial channel which influences where customers first find new products, and where they choose to purchase. Research found retail…