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Consumers expect three major elements when it comes to online shopping. They want smooth security, a choice in return options and loyalty perks, according to a new holiday retail report from CFI Group and Radial.
If retailers provide all three elements the return on investment will be given 87 percent of online shoppers say having several return options makes them more likely to purchase online and 93 percent of those polled view special promotions as an influential reason for signing up for…
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