Motiff Shop will be opening its retail location October 29, 2017. The setback is due to a major incident that occurred in March that disrupted the opening. Although, many of the leaders was shocked at the change, Motiff Shop wanted to remain positive in the public eye. While the store is waiting to open, it will begin recruiting, hiring, and training new employees before the October date. This will allow employees to grow and become more familiar with the store operations during this time.