Motiff Shop believes it needs to put its brand in front of new potential customers by opening stores with regular retail hours. 

Motiff Shop is testing that idea with a storefront in Hoovers' Patton Creek shopping center. 

If it goes planned, management said, the company will open 2 stores over the next five years in 2 major cities in Alabama. 

It's following other online retailers to brick-and-mortar spaces as a way to reach new customers, be more convenient on returns and satisfy those who…